If you live in a townhouse or condo community it can be tough to make your home stand out from others on the market. The outsides are the same and there are generally just 3 to 5 different layouts. So what can you do to be sure your home gets attention, besides a really low price? Try these 4 ideas to attract the attention of buyers:
1. Paint a mural - If you have the budget, plan to make a dramatic statement in one of your rooms. In the living room select one or two walls for a mural – done by a professional. The mural should speak to visitors in a fun or interesting way. Make sure it works with your home’s color scheme and be sure to rearrange your furniture so that the wall(s) are a focal point.
2. Bring life to the standard landscaping – Planned communities generally maintain the grounds with basic landscaping with little variation for area to area. Add plants to the area around your home (if permitted) or add potted plants at the front entrance or hang from a porch. If you have a deck or patio add plants there as well. Plants should be large enough to add color and interest. Be sure to keep them watered and fed. Just because you have a cookie-cutter home doesn’t mean it has to look that way.
3. Highlight your remodel - If you’ve done a significant professional remodel in the past 5 years you’ll want to showcase it. If you finished your basement or remodeled the kitchen, you’ll want your agent’s photographer to take plenty of pictures. Make sure your agent knows about the remodel.
4. Sweeten the deal – This is the oldest trick in the book and it still works. Give your buyers something -they may value but costs you little. Examples include: offer to help with closing costs, purchase a one-year home warranty, purchase a community pool membership, purchase an additional parking spot, make some or all of the owner’s furniture negotiable, offer to pay first 6 months or first year of HOA. A buyer may have the funds to purchase the home but may not have much more for the extras that come with a home purchase. By offering to help with those expenses buyers will certainly put your home on the list for consideration.
When you live in a planned community you must think outside the box to stand out and get attention. Get creative and you’ll be noticed.